How to use google ads for your small business

Hey there and welcome back to the Digital Hawk Blog where we aim to provide valuable tips for every day Small Business owners like yourself.

You're a small business owner, and you work hard to make sure your customers are happy. But how can you reach potential customers in a way that makes them want to come back?  One of the quickest ways to get warm leads online is through Google Ads.

Google Ads let you target specific kinds of people who might be interested in what you have to offer. You can use this information to create ads that speak directly to their needs and desires—and then watch as those people turn into loyal customers.

A Google Ads campaign is an easy way for small businesses to connect with their audience, even if you don't have a lot of money or time to spend on traditional marketing strategies. It's an affordable way for small businesses to get started with digital advertising and find out which marketing channels work best for them!

 The Google Ads platform is a great way for small businesses to get their name out there and grow their customer base. Here's how you can use it to your advantage:

1. Sign up for an account on Google Ads. It's free, and once you've got your account set up, you'll be able to use the platform to create ads that will show up on search results pages when people look for things like "restaurants" or "dog grooming." You can also create ads that will show up in Google's network of other websites—just check out this list of sites that have been verified as ad-friendly.

2. Create an ad! You'll do this by creating a campaign with one or more ads in it, which basically means defining what audience will see each individual ad and how much you'll pay for it (in case they choose to click through). You can also define how many times each ad should appear per day based on its cost-per-click and how much time has elapsed since its creation date (these two factors help determine whether it still makes sense for someone who might be searching for something related to your business).

3. Monitor performance! When someone clicks on one of your ads, it's called a "conversion." You'll want to monitor how well your ads are performing based on cost-per-click and conversion rates (and other factors). If they're not generating enough clicks or conversions, you can make changes to them or try different ones altogether.

4. Make changes to your ad! If you're not getting enough clicks or conversions, you can make changes to your ad. For example, if it's not generating enough clicks, try testing different wording or changing its placement on the page (or both).

If you'd like to talk more about how Google Ads can help bring more business to your business, contact us today! We're here to help, and we'd love to hear from you.

Cheers,
Phil