 Hey there and welcome back to the Digital Hawk Blog where we aim to provide valuable tips for every day Small Business owners like yourself.
You're a small business owner, and you work hard to make sure your customers are happy. But how can you reach potential customers in a way that makes them want to come back? One of the quickest ways to get warm leads online is through Google Ads. Google Ads let you target specific kinds of people who might be interested in what you have to offer. You can use this information to create ads that speak directly to their needs and desires—and then watch as those people turn into loyal customers. A Google Ads campaign is an easy way for small businesses to connect with their audience, even if you don't have a lot of money or time to spend on traditional marketing strategies. It's an affordable way for small businesses to get started with digital advertising and find out which marketing channels work best for them! The Google Ads platform is a great way for small businesses to get their name out there and grow their customer base. Here's how you can use it to your advantage: 1. Sign up for an account on Google Ads. It's free, and once you've got your account set up, you'll be able to use the platform to create ads that will show up on search results pages when people look for things like "restaurants" or "dog grooming." You can also create ads that will show up in Google's network of other websites—just check out this list of sites that have been verified as ad-friendly. 2. Create an ad! You'll do this by creating a campaign with one or more ads in it, which basically means defining what audience will see each individual ad and how much you'll pay for it (in case they choose to click through). You can also define how many times each ad should appear per day based on its cost-per-click and how much time has elapsed since its creation date (these two factors help determine whether it still makes sense for someone who might be searching for something related to your business). 3. Monitor performance! When someone clicks on one of your ads, it's called a "conversion." You'll want to monitor how well your ads are performing based on cost-per-click and conversion rates (and other factors). If they're not generating enough clicks or conversions, you can make changes to them or try different ones altogether. 4. Make changes to your ad! If you're not getting enough clicks or conversions, you can make changes to your ad. For example, if it's not generating enough clicks, try testing different wording or changing its placement on the page (or both). If you'd like to talk more about how Google Ads can help bring more business to your business, contact us today! We're here to help, and we'd love to hear from you. Cheers, Phil
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 It's important to make smart decisions when it comes to spending money -- especially when you're investing in a new marketing channel for your business. With a large number of marketing professionals offering their services, it can be overwhelming trying to figure out who is best for your needs. This post should give you some things to look for and consider when hiring a digital marketer.
Here are some things to consider when looking for the RIGHT digital marketer: 1. They have a background in marketing and digital media. The best marketers are familiar with the ins and outs of the industry and can help you reach your target audience by applying what they know about SEO, paid advertising, and social media. 2. They understand the importance of testing and iteration. If you want to be successful using digital marketing tools like Facebook ads or Google AdWords, it's important that your team knows how to experiment with different strategies without losing sight of the goal: increasing engagement or sales from customers who matter most to your company's strategy. 3. You trust their judgment when it comes to making decisions on behalf of your brand or company. Digital marketers should be able to think outside the box when it comes time for new ideas or strategies—but only if those ideas align with what makes sense for YOUR business! What can using a digital marketing agency bring to the table for you and your business? If you're like most business owners, you might not be familiar with the term "digital marketing agency." But if you're ready to grow your business and want to find out how a digital marketing agency can help your business, keep reading! Digital marketing agencies are businesses that specialize in helping companies reach their customers through online channels. They usually offer services like web design, search engine optimization (SEO) and paid advertising on social media platforms (like Facebook). They also help businesses build their presence on sites like Yelp and Google Reviews. A digital marketing agency can help you in a few different ways: 1) Provide insight into what your customers want. This is crucial because it helps you understand who your target audience is, what they like, and how best to reach them. 2) Develop strategies that work with the specific needs and goals of your company (and clients). This helps ensure that whatever strategy they're developing will be effective for both parties involved in the project. 3) Create content that resonates with users by sharing information on relevant topics at the right time—whether it's through social media posts, blog posts, video ads or other forms of media; all of these things should be done in order to create an effective campaign that generates results! We hope you find these free tips helpful! If you are ready to start talking about how Digital Hawk can help bring more business to your small business, please give us a call to set up your free consultation. That's why we're here: we specialize in helping businesses just like yours grow their customer base by leveraging the power of digital marketing. We understand that every company has its own unique brand identity, which is why we take the time to get to know you before we start working with you. We'll learn about your business goals, your target audience, and what makes YOUR product or service stand out from the crowd. Then, after we've determined a course of action based on all that information, we'll implement a customized plan of action that will help put your business on track for success! Cheers, Phil Yohannan Senior Digital Strategist  Introduction Having a business is one thing, but keeping your pipeline full of new customers is another. It's important to have a presence in all the places where people are looking for you. Having an optimal website, with your business visible on search engines such as Google and Bing will help attract local customers who are looking for your services and/or products. Here are a few things you need to consider to better attract prospects online. Improve (or create) your business website To attract customers to your business, you need to make sure your website is: Responsive. Your website must be responsive and adapt to screen sizes. This means that it can scale down for tablets and smartphones. A lot of small businesses don't realize how important this is, but a large percentage of internet users are using their mobile devices as their primary computer browser these days. People want a seamless experience when they're on the go! Complies with mobile-friendly standards. Since most people use their phone or tablet to browse the internet these days, it’s important that your site be able to load smoothly on any device. If a customer has trouble finding something because of an unresponsive layout, they may decide not to use your business in the future. Easy to navigate. Your customers need to find what they're looking for quickly without too much effort, especially if they're in a hurry (because we all know people only have so much time before they get bored). If something takes too long or involves too many steps, they’ll quit and move on to another thing that's more interesting/fun/easy instead. It doesn't take much effort for a visitor's eyes to glaze over when reading overly long paragraphs (or lists) of text or instructions—take some time before publishing anything new so that it's easily digestible by anyone who reads it! Contains Authoritative Content. Google and other search engines logic are looking for content that is relevant to a user’s search. It is critical that the words on your site are strategically serving you and your business! Use social media platforms effectively Social media is a great way to connect with new customers, and it's also an excellent medium for sharing your company's story. Not only can social media help you reach a wider audience, but it can also help you find new customers and employees. Facebook, Instagram, LinkedIn and Tik Tok can all be used to promote your offering and attract new clients. Appear on Google Maps & Google Search Google Maps and Google Searches are the most popular places to search for businesses, making this a great place to start. When people search on Google, they're looking for real-world information like hours of operation and directions to your business. Unfortunately, many small businesses don't appear in these searches because they haven't claimed their listings on Google Maps or added relevant information about their business (such as opening hours). In addition to making sure you're showing up in search results for relevant keywords, you should also make sure that all of your business information is accurate and consistent across the web. If someone visits one page but finds incorrect contact info or pricing there's a good chance they won't want to visit another page of yours if it's not accurate. Make sure your business is listed everywhere If you haven't already, get a Facebook page and/or Twitter account set up for your business. Create a Google My Business listing so that people searching on Google Maps can find you easily (and if this doesn't make sense to you, feel free to send me an email). You need to be where your customers are, and you also need to be where your potential customers are looking for you. You should be present in the locations where people look for businesses like yours. Ask customers to review you online To get more reviews, start by asking your customers to leave reviews on Google, Facebook, Yelp, and wherever else they prefer to review businesses. Make sure you have prominent links on your website to these sites. When a customer leaves a review for you online, make sure you respond with gratitude and appreciation. This will help them feel valued as a customer and encourage them to come back for future business. It also helps build relationships with more potential new customers who might see the positive feedback on the site. Local search engine optimization (SEO) is important for any business—and having positive reviews is one way that search engines like Google can find out about your business's reputation beyond what other websites say about it (which of course depends on their own SEO). It also boosts your credibility in general! Expertise, Authoritativeness, Trust (E-A-T) In the world of online marketing, there are three elements of trust that you can use to help your business attract more customers. The acronym for these elements is E-A-T: Expertise, Authoritativeness and Trustworthiness. Expertise means that you have a deep understanding of a topic or field, and can answer questions related to it. For example, if you're a real estate agent specializing in homes in the suburbs near Chicago, then you should be able to give good advice on where things like schools and parks are located in those areas because they're part of your expertise as an expert real estate agent. You must also be able to speak with authority about these topics; this means that people perceive you as having enough knowledge about them so they'll listen when you speak about them confidently. The more knowledgeable and confident someone sounds when talking about their field of expertise (whether it's real estate or something else), the more likely they are perceived as trustworthy by potential clients or customers who might seek out their services later on down the line! Conclusion We hope this article has provided you with some useful tips on how to attract more customers to your business. Remember that it’s not just about what you do online, but also how people find your business and discover what they can expect when they arrive there in person. The key is to remember that wherever people go looking for you, they should find a consistent message and brand identity which reflects who you are as an organization or individual. Here at Digital Hawk, we know you have enough on your plate as a small business owner. Feel free to contact us today to start the conversation on how we can help you with everything outlined above. Cheers, Phil Yohannan Owner, Senior Digital Expert |
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